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Roll for Veterans

A live campaign site for a 4,444-mile cross-country cycling journey supporting Team Red, White & Blue and the veteran community.

4,444 miles of purpose in motion — "Not broken. Still moving."

Visit R4V
4,444
Miles of Route
48
Communities
2026
Cross-Country Ride

What R4V Does

Interactive route map

Follow the journey across communities nationwide, each with arrival dates and local Team Red, White & Blue chapter information.

Live progress tracking

Real-time mileage, rolling time, and a countdown timeline keep supporters following the ride as it unfolds.

Donation & volunteer pathways

Clear routes to donate, volunteer, partner, or join Team Bravo turn attention into real support for the mission.

Journal & social updates

A journal from the road plus integrated Instagram, Strava, and more bring the story to life day by day.

The Build

Problem
A cross-country campaign needs a single living home — a place to follow the route in real time, understand the mission, and turn attention into donations, volunteers, and partners.
Approach
Bexar Labs designed and built a live campaign site centered on route storytelling: an interactive map across communities, live mileage and progress tracking, a journal from the road, and clear donation, volunteer, and partnership pathways.
Outcome
A real-time hub for the 4,444-mile ride that keeps supporters engaged and connected to Team Red, White & Blue throughout the journey.
Role
Product, design, web app development, and deployment by Bexar Labs.
Open R4V at r4v.songseekers.org